Areas of Expertise:
Brand Design
Signage & Wayfinding
Creative Direction
Branded Experiences
Team Leadership
Global Accounts
Design Management

“A great Brand should be felt as well as seen.”

Always curious and with a high sensitivity for creativity and design, I turned to this career so that I could learn to translate ideas in a way that was not just visually attractive but that it also served a purpose.

With 12 years of experience in the creative field, I have designed, managed and directed brand development, naming strategies and storytelling projects, as well as branded experience and signage/wayfinding projects in commercial spaces, offices, restaurants and hotels. Some of my top-tier clients include Microsoft, Twitter, Accenture, Procter & Gamble, Pfizer, and Hilton.

My projects have received awards for excellent creative direction and team management which I achieved by taking advantage of the multidisciplinary talent of my teams and always promoting a spirit of collaboration.

In addition to creative direction, I have been responsible for the management of challenging budgets and schedules, always achieving successful results through efficient and empathetic leadership and always aiming to fulfil my client’s purpose.

Email
marcelopez04@gmail.com

Phone
+(34) 607 53 76 41